Why Google Isn’t In It To Win
Why Google Isn’t In It To Win January 31st, 2008 You are where you live. That’s the message that Prizm, a market research tool from the company Claritas says. In the United States, groups of similar people tend to live near each other, and the size of these groups roughly corresponds to ZIP code boundaries. Claritas has identified 66 lifestyle types, and they geographically aggregated demographic information to companies looking to refine targeted marketing. This demographic information ha
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