Who Owns Trust? The First Click or the Second Click?


Todd beat me to the punch a bit on this topic on his post Publishers! Don’t Give Up The Second Click! I have spent the past couple of days thinking about search from a publisher’s perspective. I have had some interesting discussions with folks like Ryan Sholin, who spends a lot of time thinking about the journalist community within the publishing space, and Chris Brogan, who thinks about bloggers and journalists. I had lunch with Chris Sherman of Search Engine Land where among many things, we

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