Google’s Sam Sebastian on B-to-B Content Strategy
I had the pleasure of seeing Sam Sebastian speak at the recent ABM/FIPP conference in New York. Sebastian is director of b-to-b and local markets for Google, and provided some interesting luncheon comments for the international group of publishers. Here is a link to Sam’s PowerPoint presentation, with thanks to ABM. Sebastian started the presentation by discussing what is important to b-to-b marketers during this current economic downturn. According to Sebastian, 66% of marketers interviewed
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