Google Knol: What are the Marketing and Optimization Implications?
Google has recently announced a new service they intend to offer to the online masses. It is called Google Knol (a “Knol” is their word for a “unit of knowledge”) and it is being seen and described as a direct competitor to the widely used and highly ranked Wikipedia. In recent years Wikipedia entries for any number of topics can be found in the top or Google’s search engine results, which naturally leads to huge amounts of traffic. Traffic that goes to pages that very conspicuously do not
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